Proyecto

Huellas Litograficas commercial and digital transformation

Case on B2B project direction, positioning, commercial architecture, process improvement and digital prototypes for a family print-solutions company.

Project facts

Organisation
Huellas Litograficas S.A.S.
Role
B2B project director and digital transformation lead
Status
Idea
Scope
Bogota, Colombia
Visibility
Restricted
Evidence
No public evidence

Business challenge

Huellas Litograficas is a family print-solutions company. My work strengthens its commercial and operational capacity through project direction, service architecture, communication, documentation and digital tools.

The working idea is print production with commercial judgement: first define the use; then recommend the piece, material and production route. Understand, define, produce.

My contribution

  • Positioning as print consulting applied to business needs.
  • Commercial architecture across sectors, needs, service lines, products, materials, finishes and quoting variables.
  • B2B development through prospecting, business portals, opportunities, proposals and follow-up.
  • Digital transformation tools connecting clients, quotations, products, materials, machines, work orders and follow-up.
  • Customer content and experience through portfolios, campaigns, guides, messages, forms and resources.
  • Process improvement through traceability, quality control, documentation and coordination between commercial, design, production and logistics.

Systems and prototypes

  • Quotation management platform prototype with Django, Next.js and MySQL.
  • Quotation MVP with React and TypeScript for organising commercial states and documents.
  • Operational architecture prototype for commercial management, production, logistics and follow-up, described in aggregate terms.

Public evidence

Reserved commercial, operational and technical details stay outside the public case.

Public contact

Project facts

Organisation
Huellas Litograficas S.A.S.
Role
B2B project director and digital transformation lead
Status
Idea
Scope
Bogota, Colombia
Visibility
Restricted
Evidence
No public evidence

Methodology and scope

Context

A print company needs to understand requirements, guide technical decisions, quote clearly, coordinate production and support delivery.

Challenge

Strengthen the commercial and operational capacity of a family print company through diagnosis, service architecture, follow-up and digital tools.

Approach

Print production with commercial judgement: first define the use; then recommend the piece, material and production route.

Areas

  • B2B development
  • Digital transformation
  • Print solutions
  • Project direction

Technologies

  • Django
  • MySQL
  • Next.js
  • React
  • TypeScript

Deliverables

  • Portfolios and campaigns
  • Requirement forms and guides
  • Quoting prototypes
  • Operational documentation
  • Process diagrams
  • Commercial follow-up

Methodology and scope

Context

A print company needs to understand requirements, guide technical decisions, quote clearly, coordinate production and support delivery.

Challenge

Strengthen the commercial and operational capacity of a family print company through diagnosis, service architecture, follow-up and digital tools.

Approach

Print production with commercial judgement: first define the use; then recommend the piece, material and production route.

Areas

  • B2B development
  • Digital transformation
  • Print solutions
  • Project direction

Technologies

  • Django
  • MySQL
  • Next.js
  • React
  • TypeScript

Deliverables

  • Portfolios and campaigns
  • Requirement forms and guides
  • Quoting prototypes
  • Operational documentation
  • Process diagrams
  • Commercial follow-up